To host high quality, professionally organized events with great and adventurous routes in the McGregor valley and the surroundings.
To focus on the fun element of sport, by just enjoying nature and the outdoors but also still include a personal challenge for all participants.
To form a shared experience between participants including their family and friends by providing activities for all.
To invite visitor and tourists to experience the warm, friendly and festive atmosphere of McGregor.
To support the McGregor community by using the local community for event services such as accommodation, cleaning, entertainment, gifts for participants, event staff (at venue and on route), route marshals etc.
To develop McGregor as an outdoor sport (mountain biking and trail running) destination in the Western Cape.