- To host high quality, professionally organized events with great and adventurous routes in the McGregor valley and the surroundings.
- To focus on the fun element of sport, by just enjoying nature and the outdoors but also still include a personal challenge for all participants.
- To form a shared experience between participants including their family and friends by providing activities for all.
- To invite visitor and tourists to experience the warm, friendly and festive atmosphere of McGregor.
- To support the McGregor community by using the local community for event services such as accommodation, cleaning, entertainment, gifts for participants, event staff (at venue and on route), route marshals etc.
- To develop McGregor as an outdoor sport (mountain biking and trail running) destination in the Western Cape.